Purpose

Build trust and explain why the gym exists.

Structure

Intro Text

• 1–2 short paragraphs

• Explain your philosophy, culture, and expectations

Example tone:

Triangle Fitness Academy was created to support athletes and families in a positive, structured environment. Our focus is on long-term development, consistency, and creating healthy habits that carry beyond the gym.

Mission & Values
Use bullet points or a list:

• Community-first environment

• Athlete development over ego

• Safety, respect, and accountability

• Support for families

Optional Section: Leadership / Staff

• Names and roles only (bios optional)

• Photos optional at this stage

Avoid

• Long resumes

• Overpromising outcomes

• Sales language